MARK 4303 1 - Promotional Strategies

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Course Information

PROMOTIONAL STRATEGIESPROMOTIONAL STRATEGIES (MARK 4303)

Term: 2014-2015 Academic Year Spring

Faculty

Professor Avis Brown L. Brown
Professor Avis Brown L. BrownShow MyInfo popup for Professor Avis Brown L. Brown
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Description

Study of sales promotion activities of business firms; analysis of consumer buying behavior and motivation; personal strategies and selling; advertising and sales promotional technology; and the development of an intergrated promotional plan. Prerequisite: MARK 3300.