PROMOTIONAL STRATEGIESPROMOTIONAL STRATEGIES (MARK 4303)
Term: 2011-2012 Year Fall
Schedule
Tue-Thu, 3:00 PM - 4:20 PM (8/29/2011 - 12/20/2011) Location: MAIN MEYER M-4
Description
Study of sales promotion activities of business firms; analysis of consumer buying behavior and motivation; personal strategies and selling; advertising and sales promotional technology; and the development of an intergrated promotional plan. Prerequisite: MARK 3300.