MARK 3304 1 - Consumer Behavior

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Course Information

CONSUMER BEHAVIOR (MARK 3304)

Term: 2014-2015 Academic Year Spring

Faculty

Professor Avis Brown L. Brown
Professor Avis Brown L. BrownShow MyInfo popup for Professor Avis Brown L. Brown
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Description

Analysis of psychological, sociological and cultural aspects of human behavior affecting consumer's actions in the market place. Consumer purchase decision process analyzed. Prerequisite: MARK 3300.