MARK 3304 1 - Consumer Behavior

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Course Information

CONSUMER BEHAVIOR (MARK 3304)

Term: 2012-2013 Academic Year Fall

Faculty

Luis F Rodriguez
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Schedule

Tue-Thu, 8:00 AM - 9:20 AM (8/27/2012 - 12/19/2012) Location: MAIN OLIN 0-1

Description

Analysis of psychological, sociological and cultural aspects of human behavior affecting consumer's actions in the market place. Consumer purchase decision process analyzed. Prerequisite: MARK 3300.