ADVERTISING PRINCIPALS (MARK 3302)
Term: 2012-2013 Academic Year Fall
Mon-Wed-Fri, 3:00 PM - 3:50 PM (8/27/2012 - 12/19/2012) Location: MAIN MEYER M-4
Advertising fundamentals in relation to modern business activities, fields of advertising, advertising campaigns, appropriation, media and survey of activities of those engaged in advertising. Prerequisite: MARK 3300.