Esports, Sales & Sponsorships (SMGT 3255)
Term: 2024-2025 Academic Year Spring
Description
This course is designed to provide these students with a basic understanding of how sales and sponsorships play a critical role in the massive growth of esports organizations globaly. Students will examine strategies for esports sponsorships, best practices, brand storytelling, market growth and opportunities, insights and emerging trends of brands leading the way in this industry.