MARK 4303 1 - Promotional Strategies

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Course Information

PROMOTIONAL STRATEGIESPROMOTIONAL STRATEGIES (MARK 4303)

Term: 2016-2017 Academic Year Spring

Faculty

Dr. Musa A. Dwairi
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Benson Kariuki
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Office Hours

  • Start Date: August 10, 2020  8:00AM
  • End Date: Nov 20 2020 5:00PM
  • Remote Meeting: Live ZOOM Meeting on Tuesday, 1:00 PM
  • Other Teaching Platform:  Online
  • Telephone (903) 730-4890 Ext 2115
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Schedule

Description

Study of sales promotion activities of business firms; analysis of consumer buying behavior and motivation; personal strategies and selling; advertising and sales promotional technology; and the development of an intergrated promotional plan. Prerequisite: MARK 3300.