Help

Course Information

PROMOTIONAL STRATEGIESPROMOTIONAL STRATEGIES (MARK 4303)

Term: 2013-2014 Academic Year Spring

Faculty

Professor Avis Brown L. Brown
Email address is hidden, click here to email

Description

Study of sales promotion activities of business firms; analysis of consumer buying behavior and motivation; personal strategies and selling; advertising and sales promotional technology; and the development of an intergrated promotional plan. Prerequisite: MARK 3300.