PROMOTIONAL STRATEGIESPROMOTIONAL STRATEGIES (MARK 4303)
Term: 2012-2013 Academic Year Spring
Schedule
Mon-Wed-Fri, 1:00 PM - 1:50 PM (1/1/2013 - 5/10/2013) Location: MAIN MEYER M-3
Description
Study of sales promotion activities of business firms; analysis of consumer buying behavior and motivation; personal strategies and selling; advertising and sales promotional technology; and the development of an intergrated promotional plan. Prerequisite: MARK 3300.