MARK 3304 1 - Consumer Behavior

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Course Information

CONSUMER BEHAVIOR (MARK 3304)

Term: 2016-2017 Academic Year Fall

Faculty

Benson Kariuki
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Office Hours

  • Start Date: August 10, 2020  8:00AM
  • End Date: Nov 20 2020 5:00PM
  • Remote Meeting: Live ZOOM Meeting on Tuesday, 1:00 PM
  • Other Teaching Platform:  Online
  • Telephone (903) 730-4890 Ext 2115
Dr. Musa A. Dwairi
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Schedule

Description

Analysis of psychological, sociological and cultural aspects of human behavior affecting consumer's actions in the market place. Consumer purchase decision process analyzed. Prerequisite: MARK 3300.