ADVERTISING PRINCIPALS (MARK 3302)
Term: 2017-2018 Academic Year Spring
Office Hours
Mon-Wed-Fri, 3:00 PM - 3:50 PM (1/8/2018 - 5/4/2018) Location: MAIN MEYER M-4
Advertising fundamentals in relation to modern business activities, fields of advertising, advertising campaigns, appropriation, media and survey of activities of those engaged in advertising. Prerequisite: MARK 3300.