MARK 3302 1 - Advertising Principles

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Course Information

ADVERTISING PRINCIPALS (MARK 3302)

Term: 2016-2017 Academic Year Spring

Faculty

Dr. Musa A. Dwairi
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Benson Kariuki
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Office Hours

  • Start Date: August 10, 2020  8:00AM
  • End Date: Nov 20 2020 5:00PM
  • Remote Meeting: Live ZOOM Meeting on Tuesday, 1:00 PM
  • Other Teaching Platform:  Online
  • Telephone (903) 730-4890 Ext 2115
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Description

Advertising fundamentals in relation to modern business activities, fields of advertising, advertising campaigns, appropriation, media and survey of activities of those engaged in advertising. Prerequisite: MARK 3300.