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Course Information

Production and Operation Management (MARK 3301)

Term: 2015-2016 Academic Year Fall

Faculty

Dorothy L. Langley
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Isaac O. Adeeko
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Professor Avis Brown L. Brown
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Description

Study of the fundamental principles of selling; the economic problems connected with personal selling, an analysis of the product and the market; the interview; and building good will. Prerequisite: MARK 3300.